The balance between the educational benefits and conservation risks of wildlife-related social media activity remains poorly understood, and further research is needed to assess its consequences for vulnerable populations and to develop evidence-based communication guidelines. The popularity of an image can never justify harm to wildlife. Photographers, naturalists, and influencers share the responsibility of portraying nature without putting it at risk. Only then can social media become a genuine tool for conservation rather than an additional source of pressure on vulnerable species. Leer más.