Why turtles, and why now? Turtles are disappearing from the planet faster than birds, mammals, and even amphibians. Today, over 40% of turtle species are identified as threatened with extinction; the primary threats are human-caused. However, it’s not too late for our turtle heritage to be salvaged. The United States has more endemic turtle species than anywhere on Earth; a turtle biodiversity hotspot. Our careful stewardship can preserve the rare species and keep ‘common species common.